He has made a difference at major corporations by creating dynamic cultures, grooming talented leaders, developing sustainable sales growth models and instilling a unique marketing approach.

Mr. Cassidy’s experience includes a variety of roles from sales through senior executive leadership.

• American Hospital Supply Corporation: Served in a number of field sales and management positions. Led Marketing and created a value proposition focused on packaging commodity-based products around cost management, efficiency, and assisting customers in marketing themselves to their constituents.
  
  
• Baxter Healthcare Corporation -- Dietary Products Division: Assumed presidency of the division as a joint venture between Baxter and Kraft Foodservice (later Alliant Foodservice), and grew annual sales from $150 million to more than $1 billion.
  
  
• Alliant Foodservice, Inc.: Negotiated the sale of the Dietary Products Division to Alliant and moved with the acquisition. Introduced a Plan. Focus. Deliver.® methodology to the organization responsible for chain and national accounts – about half of the company’s revenues – and then to the company as a whole as Chief Operating Officer and Executive Vice President.
  
  
• Allegiance Healthcare: Recruited as President of
  e-Commerce to create the company’s Internet strategy. Moved up to the parent corporation, Cardinal Health, as Senior Vice President of e-Business.

As Founding Partner of EXCEL, Mr. Cassidy has garnered progressive experience over the past several years. His passion has always been answering the question of how to sustain consistent and predictable sales growth. He understands the challenges that businesses and their people currently face, including the need to do more with less. He concentrates on the human connection, bridging relationships and organizations to maximize productivity and effectiveness.